Second Half 365 Become a partner
Second Half 365  /  Partner Options

Choose how you show up in front of the families who are looking.

Every partnership puts you in front of adults 40 and over, and the adult children caring for aging parents. Pick the level that fits where your business is now.

Not sure which is right? Start here.

Pick the goal that sounds most like you. We will point you to the partnership that fits.

"I just want to be found where my customers are already looking." Connect
$285 / mo → "I want to build trust and credibility with content." Authority
$700 / mo → "I want to generate leads and host my own event." Influence
$1,500 / mo →
Four ways to partner

Plain and simple. Pick your level.

Connect
Be Found
$285 / mo
For businesses that want a credible, year-round presence where 40+ families and caregivers are already searching.
  • Full partner profile on the platform
  • One primary category placement
  • One spotlight article or Q&A each year
  • Simple monthly performance report
Get started
Authority
Be Trusted
$700 / mo
For businesses ready to build credibility with content and show up across more touchpoints.
  • Everything in Connect, plus:
  • Featured category placement
  • One featured interview or article
  • One email spotlight + quarterly event access
  • 10 copies of the "Never Retire" book
Get started
Influence
Be Chosen
$1,500 / mo
For businesses that want to actively generate leads and host their own spotlight event.
  • Everything in Authority, plus:
  • One featured spotlight session a year
  • Full event management, recording & replay
  • Lead capture with registrant lists
  • Premium placement + 20 copies of "Never Retire"
Get started
An adult daughter, her aging mother and her child, the Second Half 365 audience
Who you reach

The people making the decisions, all year.

Second Half 365 is built for adults 40 and over planning their next chapter, and for the adult children caring for aging parents. When a parent needs more support, the decisions come fast, and these families are searching for businesses they can trust.

Whichever level you choose, you are in front of them year-round, not just for one event.

40+
The audience we serve
43,000
Reached in print
365
Days of visibility
Changed your mind?

Want to own your category outright?

The Founding Partner seat gives one business per category top visibility and a founding rate locked before launch. If that's you after all, take another look.

See the founding offer